Uncategorized IRS Verified DX Registered 990 on File

ADVERTISING COUNCIL INC

EIN: 13-0417693 · NEW YORK, NY 10017-4500 · United States · FY 2023 Data

3 out of 5 59 / 100 Based on 2+ years of filings

Financial strength (30%) 85/100

Reliability (20%) 55/100

Effectiveness (25%) 88/100

Impact (25%) No data yet

Financial data: FY 2023 · Scored 9/13/2026

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CharityAI™ Score

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Mission Statement

We identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.

Financial Overview — FY 2023

$71.8M

Total Revenue

$65.6M

Total Expenses

$66.8M

Net Assets

192

Employees

Revenue Sources

Expense Breakdown

Program Expense Ratio 78.4%

Fundraising Efficiency 1029.4%

Operating Reserve 12.22x

Liability-to-Asset 27.9%

Revenue Diversification 54.8%

Executive Compensation $6.7M

Compared with Peers

Peer comparison is not available for this organization.

Financial History

Year	Revenue	Expenses	Net Assets	Program %	Staff
2023	$71.8M	$65.6M	$66.8M	78.4%	192
2022	$66.4M	$83.7M	$59.6M	84.8%	177
2021	$117.1M	$79.4M	N/A	—	143

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Organization Details

EIN: 13-0417693
State: NY
City: NEW YORK
ZIP: 10017-4500
Rating: 3★
Coverage: A
Last Updated: Aug 2026
IRS Ruling Year: 1942
Foundation Code: 16
Form 990: On File

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CharityAI™ rates charities from 0 to 100 using public filings (IRS Form 990 and the equivalent registries outside the US) together with the information the charity itself provides on DonationX. Ratings are recalculated every quarter, without human bias, and shown as stars.

Four pillars

Financial strength30%

Program expense ratio, fundraising efficiency, operating reserves, liabilities and revenue diversification, compared with similar organizations.

Reliability20%

Standing with the registry, filing history, verification and how complete the profile is.

Effectiveness25%

How much goes to programs and how consistently the organization delivers them.

Impact25%

The outcomes the charity reports on DonationX: people served, cost per service and results.

Stars

★★★★★ 80–100 ★★★★☆ 60–79 ★★★☆☆ 40–59 ★★☆☆☆ 20–39 ★☆☆☆☆ 1–19

A pillar with no data counts as zero. Without impact metrics the score is capped at 59 (three stars): only the charity can supply that data.
The coverage grade (A to D) says how much filing data the score rests on; NONE means there is not enough to rate.
An organization that is not in good standing with its registry (for example a revoked tax exemption) is shown as Not rated.
"Compared with peers" places the charity's key ratios against organizations of the same country, sector and size.

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