CREATIVE MINISTRIES INC
Mission Statement
WJTL is a place for listeners to connect; with one another, with the community, and most importantly, with The Lord; using the vehicle of Christian Music and events. WJTL seeks to share the Gospel and God’s Love on the radio and in the community. WJTL broadcasts live from The Junction Center. WJTL’s studio facility was named The Junction Center because it captures our desire to connect people first to God and then to each other. This was an easy choice also because our address is 1875 Junction Road. Our purpose is to • Glorify (worship & praise) God • Encourage (instruct & unify) Believers • Be a shining light to the world and lead others to Christ
Financial Overview — FY 2025
Compared with Peers
FY 2025| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
73.0% | 85.1% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
21.3% | 9.9% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
5.7% | 1.4% |
P10P90
|
Below median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
64.8 mo | 7.7 mo |
P10P90
|
Top quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
2.0% | 7.2% |
P10P90
|
Above median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
39.5% | 93.3% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
14.1% | 6.5% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
5.1% | 6.4% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
5.0% | 1.7% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $3.0M | $2.8M | $15.2M | 73.0% | 28 |
| 2024 | $2.6M | $2.7M | $14.9M | 71.5% | 26 |
| 2023 | $2.8M | $2.7M | $15.0M | 69.6% | 26 |
| 2022 | $2.6M | $2.1M | $14.8M | 63.3% | 23 |
| 2021 | $2.1M | $1.5M | N/A | — | 22 |
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