ICING SMILES
Mission Statement
Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. We understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time. Memories have magical powers. Long after the cake is gone, the memories linger – memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children. These memories are why we say, “It is so much more than a cake.” We are not a bakery, as a matter of fact, Icing Smiles doesn’t even have an oven! We rely on a generous team of volunteers spread throughout the U.S. to fulfill our mission. We are Baking a Difference®.
Financial Overview — FY 2024
Compared with Peers
FY 2024| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
92.4% | 86.8% |
P10P90
|
Above median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
6.7% | 9.8% |
P10P90
|
Above median |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
0.9% | 0.0% |
P10P90
|
Below median |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
140.8% | 11.3% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
2.7 mo | 6.7 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
7.3% | 0.8% |
P10P90
|
Below median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
99.9% | 94.3% |
P10P90
|
Below median |
|
Revenue growth
Year over year revenue growth
|
18.3% | 9.6% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
19.5% | 10.0% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-0.9% | 2.5% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2024 | $968K | $976K | $223K | 92.4% | 1 |
| 2023 | $818K | $817K | $232K | 90.0% | 2 |
| 2022 | $839K | $781K | $229K | 87.3% | 2 |
| 2021 | $807K | $771K | N/A | — | 4 |
| 2020 | $767K | $754K | N/A | — | 3 |
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