READING IN MOTION
Mission Statement
Our mission is to get every student reading at or above grade level within the first years of school through the power and discipline of the arts, especially students whose environment or circumstances put them in greater need of support. To accomplish our mission, we partner with schools and train their teachers to deliver an engaging and innovative reading improvement program, Benchmarks, for 50 minutes a day during school hours throughout the school year. We target schools with poor reading scores and high percentages of low-income students where we provide our specialized Coaches and other services on-site to inspire students to learn and teachers to grow. Established in 1983 as a 501(c)(3) tax-exempt nonprofit organization, we have helped more than 90,000 students to dramatically improve their reading skills.
Financial Overview — FY 2025
Compared with Peers
FY 2025| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
69.9% | 77.7% |
P10P90
|
Below median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
28.0% | 14.2% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
2.1% | 5.9% |
P10P90
|
Above median |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
5.5 mo | 15.8 mo |
P10P90
|
Bottom quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
9.6% | 11.4% |
P10P90
|
Above median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
92.5% | 70.6% |
P10P90
|
Bottom quarter |
|
Revenue growth
Year over year revenue growth
|
10.0% | 7.9% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
49.1% | 5.4% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-1.9% | 0.9% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $1.9M | $2.0M | $896K | 69.9% | 21 |
| 2024 | $1.8M | $1.3M | $933K | 64.8% | 18 |
| 2023 | $983K | $1.0M | $498K | 69.3% | 14 |
| 2022 | $1.2M | $841K | $548K | 61.5% | 23 |
| 2021 | $1.3M | $1.6M | N/A | — | 63 |
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