Human Services
(P28Z)
IRS Verified
DX Registered
990 on File
HEARTLAND CENTER FOR BEHAVIORAL CHANGE
Financial strength (30%)
72/100
Reliability (20%)
84/100
Effectiveness (25%)
90/100
Impact (25%)
65/100
40
CharityAI™ Score
out of 100
Mission Statement
The mission of the Heartland Center for Behavioral Change is to provide behavioral healthcare and substance use disorder treatment services to help individuals lead healthier, happier, more productive lives.
Financial Overview — FY 2025
$17.2M
Total Revenue
$16.7M
Total Expenses
$5.7M
Net Assets
316
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
67.0%
Fundraising Efficiency
N/A
Operating Reserve
4.06x
Liability-to-Asset
41.1%
Revenue Diversification
86.6%
Executive Compensation
$559K
Compared with Peers
FY 2025
Compared with 1,112 similar organizations
(United States, Human Services, $10M–$100M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
67.0% | 87.2% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
33.0% | 11.3% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
0.0% | 0.4% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
4.1 mo | 7.5 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
41.1% | 26.6% |
P10P90
|
Below median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
86.6% | 91.4% |
P10P90
|
Above median |
|
Surplus margin
Surplus as a share of revenue
|
2.6% | 2.8% |
P10P90
|
CharityAI™ Evaluation — 2025
40 / 1000
Financial
64
Reliability
45
Effectiveness
65
Impact
Financial Strength (30%)
0
Reliability & Transparency (20%)
64
Program Effectiveness (25%)
45
Impact & Outcomes (25%)
65
3,974 served annually
$249 per beneficiary
1 programs
IRS Verified 95% Data Complete
Impact
1 program| Outcome / Program | People Served | Cost / Service | # Completed | Duration |
|---|---|---|---|---|
| Cost covered by state if client can not afford treatment | 3,974 | $249.00 | — | Per Month |
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $17.2M | $16.7M | $5.7M | 67.0% | 316 |
| 2023 | $12.6M | $12.4M | $5.3M | 68.4% | 242 |
| 2022 | $11.3M | $11.0M | $5.0M | 68.6% | 253 |
| 2021 | $10.7M | $9.4M | N/A | — | 253 |
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