CHILDRENS MUSEUM OF ATLANTA INC
Mission Statement
The mission of The Children's Museum of Atlanta is to spark imagination and inspire discovery and learning for all children through the power of play. Research demonstrates that through play, children strengthen their cognitive skills and physical development. Play is so important to optimal child development that it has been recognized by the United Nations High Commission for Human Rights as a right of every child. This birthright is challenged by multiple forces in today's world but especially for children living in poverty with limited resources. The Museum understands the importance of introducing core educational concepts at an early age and laying the foundation that will ultimately help our children succeed in school and ultimately in the global economy. As a leader in early childhood education, The Children's Museum of Atlanta engages young children through play to think critically and creatively.
Financial Overview — FY 2025
Compared with Peers
FY 2025| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
81.6% | 77.7% |
P10P90
|
Above median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
5.4% | 14.2% |
P10P90
|
Top quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
13.0% | 5.9% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
88.5% | 302.5% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
14.0 mo | 15.8 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
40.0% | 11.4% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
49.4% | 70.6% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
3.4% | 7.9% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
-3.7% | 5.4% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-13.8% | 0.9% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $3.8M | $4.3M | $5.0M | 81.6% | 87 |
| 2024 | $3.7M | $4.5M | $5.4M | 82.3% | 90 |
| 2023 | $3.9M | $4.1M | $6.1M | 84.8% | 80 |
| 2022 | $4.1M | $3.5M | $6.3M | 84.6% | 85 |
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