BRANDED FITNESS
Mission Statement
Our Mission Statement is to empower disabled servicemen/women; give back to the community; bridge the gap between the abled and disabled; create a fitness community dedicated to making the world a better place. Branded One is a CrossFit community where everyone’s differences are acknowledged, respected, and celebrated so that all members are safe being themselves and all voices are sought and heard. We believe that equity, diversity, and inclusion are foundational elements to achieve our mission, carry out our vision, and be true to our values. Simply put, our mission is to help you, "Change Your Life With Us." Our goal is to provide our disabled veterans and first responders a welcoming environment that removes any social and environmental barriers that often prevent individuals with disabilities from fully engaging in their health and fitness communities. We accomplish this by utilizing very experienced, specially trained coaches, who understand how to work with adaptive athletes as well as those Veterans with PTSD. Many of our coaches have served in combat zones and are uniquely qualified to provide the best experience for our disabled veterans. We have provided this service free to hundreds of disabled veterans since we opened our gym in 2016.
Financial Overview — FY 2024
Compared with Peers
FY 2024| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
100.0% | 94.9% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
-1.2 mo | 6.4 mo |
P10P90
|
Bottom quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
253.9% | 0.0% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
65.2% | 89.1% |
P10P90
|
Top quarter |
|
Revenue growth
Year over year revenue growth
|
0.9% | 8.2% |
P10P90
|
|
|
Expense growth
Year over year expense growth
|
19.2% | 9.8% |
P10P90
|
|
|
Surplus margin
Surplus as a share of revenue
|
-21.3% | 2.8% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2024 | $136K | $165K | $-16,408 | 100.0% | — |
| 2023 | $135K | $138K | $13K | 0.0% | — |
| 2022 | $134K | $166K | $16K | 59.3% | — |
| 2021 | $277K | $143K | N/A | — | 1 |
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