Animal-Related
(D200)
IRS Verified
DX Registered
990 on File
HEARTLAND HUMANE SOCIETY
Financial strength (30%)
82/100
Reliability (20%)
55/100
Effectiveness (25%)
85/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Financial Overview — FY 2025
$2.4M
Total Revenue
$2.1M
Total Expenses
$2.8M
Net Assets
37
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
80.0%
Fundraising Efficiency
657.2%
Operating Reserve
16.08x
Liability-to-Asset
2.9%
Revenue Diversification
60.6%
Executive Compensation
$106K
Compared with Peers
FY 2025
Compared with 509 similar organizations
(United States, Animal-Related, $1M–$10M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
80.0% | 84.2% |
P10P90
|
Below median |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
10.0% | 9.4% |
P10P90
|
Below median |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
10.0% | 4.2% |
P10P90
|
Bottom quarter |
|
Fundraising efficiency
Fundraising expenses / gross fundraising income
· lower is better
|
657.2% | 127.2% |
P10P90
|
Bottom quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
16.1 mo | 18.7 mo |
P10P90
|
Below median |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
2.9% | 3.4% |
P10P90
|
Above median |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
60.6% | 78.7% |
P10P90
|
Top quarter |
|
Surplus margin
Surplus as a share of revenue
|
11.8% | 5.9% |
P10P90
|
Financial History
| Year | Revenue | Expenses | Net Assets | Program % | Staff |
|---|---|---|---|---|---|
| 2025 | $2.4M | $2.1M | $2.8M | 80.0% | 37 |
| 2023 | $1.3M | $1.2M | $1.7M | 75.2% | 40 |
| 2022 | $1.2M | $901K | $1.6M | 74.4% | 26 |
| 2021 | $1.8M | $797K | N/A | — | 19 |
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