Public & Societal Benefit
(W01)
IRS Verified
DX Registered
990 on File
ADGOOD FOUNDATION
Financial strength (30%)
38/100
Reliability (20%)
40/100
Effectiveness (25%)
58/100
Impact (25%)
No data yet
CharityAI™ Score
Not yet evaluated
Mission Statement
AdGood’s mission is to make premium Connected TV (CTV) advertising accessible and affordable for nonprofits, enabling them to amplify their impact.
Financial Overview — FY 2025
$622K
Total Revenue
$709K
Total Expenses
$-202,455
Net Assets
2
Employees
Revenue Sources
Expense Breakdown
Program Expense Ratio
59.2%
Fundraising Efficiency
N/A
Operating Reserve
-3.43x
Liability-to-Asset
171.6%
Revenue Diversification
95.5%
Executive Compensation
$256K
Compared with Peers
FY 2025
Compared with 852 similar organizations
(United States, Public & Societal Benefit, $100K–$1M in expenses), FY 2025.
This organization
Middle half of peers (P25–P75)
Peer median
| Ratio | This org | Peer median | Position (P10 → P90) | |
|---|---|---|---|---|
|
Program expense ratio
Program expenses / total expenses
· higher is better
|
59.2% | 86.4% |
P10P90
|
Bottom quarter |
|
Admin expense ratio
Management and general / total expenses
· lower is better
|
40.8% | 10.1% |
P10P90
|
Bottom quarter |
|
Fundraising expense ratio
Fundraising expenses / total expenses
· lower is better
|
0.0% | 0.0% |
P10P90
|
Top quarter |
|
Operating reserve
Months of expenses covered by net assets
· higher is better
|
-3.4 mo | 8.9 mo |
P10P90
|
Bottom quarter |
|
Liabilities to assets
Total liabilities / total assets
· lower is better
|
171.6% | 0.4% |
P10P90
|
Bottom quarter |
|
Revenue concentration
Share of revenue from the largest source
· lower is better
|
95.5% | 96.5% |
P10P90
|
Above median |
|
Surplus margin
Surplus as a share of revenue
|
-13.9% | 3.5% |
P10P90
|
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